If you are a founder of a D2C company or someone who works in eCommerce whose primary job is to scale revenue then we are going to talk about 5 things that can help you reach more customers and get more sales. These 5 things have helped my clients and I'm sure these will help you too.
1. List Your Products On All Marketplaces
If you're not selling on marketplaces yet then you're leaving so much money on the table. Based on your product category, look for the marketplaces and start registering. Just be on every marketplace that exists irrespective of its market size.
For fashion Myntra and Nykaa works the best. For everything else, Amazon is the first and the most important marketplace you should start selling on. Register on other marketplaces as well like Flipkart, BigBasket, etc.
Also, if you're already on Amazon and not getting sales it means you are missing something there. It's time to take help from an Amazon marketplace expert.
2. Review Your Marketing Campaigns
If you're spending money on marketing and your ROAS is low, it could be due to 2 reasons.
First, people are not coming on your website and second, people are coming on the website but not buying anything.
Let's discuss the first one - If people are not clicking on the ad links, it means either your creatives are not good or audience targeting is wrong.
In the second case, people are coming on the website and not purchasing. It could be a UI problem. Your website navigation is not smooth. Check Google Analytics and see where the website visitors are dropping off and then fixed those issues.
3. Review Overall Content Strategy
Do you have the content strategy? Yes or No?
If your answer is No, then it's time to create one. Presence on Facebook, Instagram is not optional these days. It's mandatory. Post daily on social media & promote some of them.
If you don't have much budget then run it on a minimum like Rs 80 or 100. Make sure your creatives are awesome.
4. Create Videos and Podcasts
Make some informative or entertaining videos & podcasts. Our goal here is to reach more people and make the brand visible.
People love to watch videos these days. Video content consumption is all time now. Podcasts are still in the early stage but it's a perfect time to start and capture some audience who love podcasts.
You don't have to create separate content for a video and a podcast. Create a video and upload the audio version of it as a podcast.
5. Increase Marketing Spends
It's difficult to scale up revenue without investing in marketing. If you don't have money to put in marketing then you can go for the RBF option. That is Revenue Based Financing.
The eligibility criteria for RBF is that you must be present in the market for a minimum last 6 months and have some marketing data. So if you're a bootstrapped D2C startup then RBF is the best option for you.