Amazon Prime Day Sale is on the 26th and 27th, 2021
So it's time to double or maybe triple your sales who knows. Because Amazon is saying that they are expecting 2x to 3x more traffic as compared to BAU days.
I hope your inventory and deals are sorted. You have got deals on your products & have enough inventory on FBA or Cloudtail or with other resellers.
I'm going to tell you about 3 things that will help you 3x your sales on Prime Day.
1. Increase Bids - In these 3 days, from 23th to 25th, shoppers will explore and add products to the cart. So make your products visible.
More visibility means more add to cart which increases the probability of getting more sales.
Your Acos will be high from 23th to 25th but it will balance out when you get conversions on Prime Day.
2. Set a Daily Budget Limit - I recommend increasing your daily budget by 30-40% from 23rd to 25th and double it on 26th and 27th.
Don't let your top campaigns go out of budget, especially where deals products are active or you will lose sales.
3. Start Sponsored Display Campaigns - Start these campaigns targeting Remarketing lookback 30 days. It's a new ad type where you can target remarketing audiences in your category.
I wish you all the best and I hope you make 3x, 4x, 5x revenue.